Hexegic - Cyber Security
Take a look at an appointment setting campaign that River ran to help Hexegic break into the commercial sector.
Appointment Setting Case Study
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The Challenge
Prior to working with us, Hexegic was predominantly operating within the government sectors, holding contracts with the Ministry of Defence, Foreign & Commonwealth Office, and the United Nations.
Hexegic got in contact with us in mid-2019 because they wanted to target new areas and bring government-grade cyber security and advice to the commercial sector.
The Project
The initial pilot campaign was focused on generating face-to-face appointments with C-level executives and IT decision-makers within EMEA & UAE based technology and solicitors firms, from a targeted list that was provided by Hexegic.
The target for the campaign was to generate two face-to-face appointments every three days, due to the length and technical complexity of the conversations to be had. The campaign was to be run for 30 days over a 10-week period, with a target of 20 qualified appointments.
The Results
At the end of the pilot activity, our team generated a total of 27 fully qualified face-to-face appointments with a range of organisations with 50 – 250 employees.
As well as this, our team had developed a pipeline of potential opportunities that would be ready to target in the upcoming 3 – 12 months following the campaign.
Since, the initial pilot, we have gone on to carry out several more campaigns for Hexegic who, as a result, has now developed a stronger standing within the commercial cyber security space.
27 fully qualified appointments
135% of the campaign target achieved
18 future opportunities in the pipeline