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What to Look for When Choosing a Telemarketing Company

Updated: Jun 6, 2022

woman telemarketer on the phone

Choosing the right telemarketing company can make the difference between seeing a staggering return on investment, and seeing no return whatsoever, so it’s important that you find an agency that best works for you.

However, with so many telemarketing companies out there in the UK today, it can be challenging knowing what to look out for and who to choose when searching for a company to outsource your telemarketing to.

In this article, we’ll be delving into some of the factors to consider when looking to outsource your telemarketing and exploring why choosing the right telemarketing agency is so important for the success of your campaign.

How their costs are structured

One of the most common and widely known pricing models that telemarketing companies will use for their campaigns is the cost per lead model (CPL).

This pricing model works just like it sounds; companies pay for each lead rather than their campaign as a whole.

While cost per lead telemarketing may seem like a great choice for businesses, as it seems to be a risk-free way of generating leads, there are quite a few downsides to this method.

One of the biggest issues is that it incentivises the telemarketing agency to focus on generating the largest amount of leads possible, without considering their quality. This can mean you are left with a large number of unqualified leads that are unlikely to convert, wasting both your time and money.

Other companies, like us at River, work using a daily rate pricing model. Daily rate telemarketing is a much more involved process, encompassing the planning, execution, and analytical reporting of the campaign, as well as covering overheads like data acquisition.

Overall, you get a much more targeted and quality-focused campaign that is designed to yield quality leads, not just a high quantity of leads.

When searching for a telemarketing agency, keep in mind whether their pricing model is geared towards quality or quantity, as this can be a good indicator of how these companies will work and the results you could expect to see.

Man stacking money from their budget

In-depth industry experience

When choosing a telemarketing agency, you’ll want a company that has experience not just in telemarketing and sales, but also within your business' industry and the markets you want to target.

Requesting content like case studies, written or video testimonials and whitepapers from companies that claim to have extensive experience working in your sector can be a good indicator of their knowledge that will help to prove their industry expertise.

By identifying an agency that has good experience dealing with other clients from your industry, you can have more confidence in the performance of your campaign as it’s being left in the hands of a company with the right know-how and expertise to make it work.

Learning about a telemarketing company’s previous experiences in your industry can be one of the best ways of finding out whether the agency is good for you and a right fit for your business.

An experienced telemarketer speaking on the phone

Diverse age range

If you want a telemarketing campaign to be successful, you’ll need to be assigned the right team of telemarketers that suit your campaign and can make it work.

You’ll need a team with the right skill set, experience and capabilities to be able to effectively sell and promote your specific offering.

One factor that can sometimes be overlooked is the mix of ages at the telemarketing company you are choosing.

Sometimes when looking to build rapport, age can play a big part. For example, if your target market has an average age of 50 – 60 years old, a younger telemarketer may have trouble relating and building rapport with them, and vice versa.

While this isn't an essential point, simple things like a diverse age range at a telemarketing company can be a great way for the agency to ensure that they always have the right agent on the right campaign.

a wide range of people all different ages from different backgrounds

Core values

When selecting a company to handle your telemarketing, always consider their core values.

Find out how the company acts, how they work, and the main principles that drive their business. It’s good to get an understanding of how these values influence the way the telemarketing company operates, so you know more about the type of business that you’ll be working with.

A good way to get an idea of the core values a company holds is by visiting theirs about us page on their website which usually covers most of the information that you need to give you a sense of what the business is like.

Some of the main values to look out for are honesty, transparency, and a dedication to quality and getting clients the results they need.

wooden building blocks being used together to create a cog

A little bit about River...

At River, our core focus is the quality of our results providing qualified lead generation and appointment setting services to our clients. Our team of telemarketing experts come from a range of sectors and backgrounds and are dedicated to bringing you the quality leads that your business needs!

Find out more about how we work by getting in touch or visit our ‘About Us’ page to read more about our telemarketing campaign processes and values.


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