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How Software Developers Can Benefit from Telemarketing

Updated: Jun 7, 2022

software developers working on computers

With software development being the forefront of the digital industry, many will question whether telemarketing is an effective method for marketing their software products. However, telemarketing can be a very successful method when it comes to software, due to the variety of software purposes, functions and their value in different sectors, which gives different pieces of software multiple, unique selling points.

In the software industry, there are so many different software packages for a variety of uses. Whether it's for public use, for use in healthcare, for the education sector, marketing sector or more, telemarketing can be just the thing your company needs for generating leads and appointments that will increase the sales of your software packages.

Why can Telemarketing be More Effective Than Other Marketing Methods?

As you probably know, different companies use many methods of marketing to generate leads. There's email marketing, content marketing, advertisements on TV, radio, online, print and more. Many companies often disregard telemarketing for their marketing mix as it can be very time-consuming and depending on experience and knowledge can yield mixed results. However, telemarketing campaigns, if organised, managed and carried out correctly can be the perfect tool for generating high-quality leads and appointments and growing your business.

The reason that telemarketing can be superior to a lot of marketing methods is the direct contact. When you are sending out email campaigns or paying for advertisement space, you are relying on the clients to come to you, this is known as reactive marketing. But with telemarketing, you are actively engaging with prospective clients. So in short, rather than weeks of creating and sending email campaigns and waiting for replies that may never come, you pick up the phone and call them. Near-instant communication with the prospect. This also gives you the opportunity to hear the wants and needs of the client and state your case clearly, whilst building a strong working relationship with the business.

How Does This Work for Software Developers?

Relating back to what was said at the start of this article, software doesn't pertain to a single industry or market. Software packages are created for a multitude of uses in a wide variety of industries. Think of Microsoft Office as an example. I can bet that every school or nearly every school in the UK have Microsoft Office applications such as Word, Publisher, PowerPoint and Excel on their systems. It's the perfect tool for planning lessons, creating lessons, taking down notes and completing assignments and homework.

However, schools aren't the only organisations that make use of this software. Many businesses use PowerPoint for meetings, Excel for finance and data, publisher for flyer and leaflet creation and more. So even though software development is part of the digital industry, telemarketing can be the best method for engaging with your software package's target market.

Why is Outsourcing the Best Option?

Now you may be thinking 'To create an effective campaign, I would need to dedicate a large amount of time and resources. How do I manage that while trying to keep the cost down, and trying to close business?'. The answer is you don't. By outsourcing your telemarketing lead and appointment generation you are receiving all of the benefits of a telemarketing campaign, without the hassle.

At River, we offer low-cost, high yield B2B lead and appointment generation services. We handle the full generation process, leaving you and your teams to do what you do best, close business! Our services include:

...and more

We pride ourselves in being one of the most experienced and skilled telemarketing companies in the UK. We have had the pleasure of working with software companies in the health and residential care industries, with excellent results. Call us today to find out more about our telemarketing services can increase your sales and grow your business.


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