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How Can Telemarketing Aid Businesses in The Health Sector?

Updated: Jun 7, 2022

Workers in the health care industry

We work with several organisations who supply services to the NHS, Primary Trusts and Care Homes in the UK. Whether it's an IT offering or you supply specialist beds, we can use our telemarketing team to get you into the facility by generating leads and appointments.

What Are The Benefits Of Telemarketing?

Telemarketing has the edge on other marketing methods such as email for a number of reasons. The first one being that it’s more personal. If you want to build a relationship with your clients, sending emails backwards and forwards can be a difficult way of going about it, calling them is a much more in-depth experience for both you and the client as you are able to hear the wants and needs of the client whilst getting your point across a lot easier.

Another reason which is the big one really, depending on your approach you can get in direct contact with the person you want to speak to. In some situations, it can take well over a week or two of sending emails out, to organise a phone call or a sit down with the client. With telemarketing, you’re already at that point without the week’s worth of emails beforehand making it a very time-efficient method.

How Does This Work In My Industry?

In the healthcare industry many hospitals, clinics, care homes etc. have to keep their stock of medical supplies and consumables up to a reasonable level and also have spares in case of emergencies. Rather than waiting for these organisations to contact your business, you can create a telemarketing campaign and contact them and show them why you are the best and clear choice to acquire their supplies from. Whether you supply specialty beds, consumables or software packages there is a strong argument to say that using telemarketing to engage with potential buyers can win you strong, sustained, new business. We know this, because of our experience in this sector working with a plethora of suppliers across many disciplines.

Why Is It A Good Idea To Outsource Telemarketing?

With all this in mind you may be saying to yourself “Yeah, that sounds great. But where am I going to find the time to create and manage the campaign whilst still carrying out the day-to-day running of the business and trying to close sales?” and the answer is, you don’t. By outsourcing your lead generation activities to telemarketing specialists, you receive all the benefits of a successful campaign, but without all the work. Meaning you have an effective way of generating leads without having to dedicate time and resources to creating and running a campaign.

River B2B & How We Can Grow Your Business With B2B Telemarketing Services.

At River, we make it our mission to improve your business performance and provide a successful campaign each and every time.

We offer a range of services including lead generation, appointment setting using email marketing in conjunction with telemarketing, data cleansing, and customer feedback campaigns.

Our strategic approach encompasses planning, delivery and analysis, focusing not only on the generation of opportunities but by working with you, as part of your organisation to achieve the desired results.


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