top of page

How Telemarketing Can Aid Businesses in The IT & Technology Industries

Updated: Jun 7, 2022

man working on computer by servers

What Is Telemarketing?

Telemarketing is one of the most successful methods in business marketing and is used by most companies to interact directly with their clients both old and new. Telemarketing is the method of contacting current and potential clients through telecommunication. Telemarketers have often been associated with nuisance calls however it is a proven method that can be used to gain new clients for a business and conduct research.

How Does Telemarketing Impact a Business?

The reason that telemarketing is a beneficial part of the way the business can operate is that it can offer new opportunities for businesses to grow and increase sales. Telemarketing also offers unique chances to get to know the clients on a more personal level which can lead to a more effective business relationship.

Many companies will use methods such as email or social media as a way to market their products or services, and not really look into telemarketing as a way to generate new business. As valuable as social media and email marketing are for your business, they are known as forms of reactive marketing, which can be a lot like baiting a fishing line, you have to wait for the clients to comes to you. With telemarketing being a form of proactive marketing, you go to them. You are actively seeking opportunities, with your target market, whilst getting to know your prospects which will allow you to provide a more personalised and in-depth service.

How Does This Work in the IT Industry?

The IT industry has so many different aspects from building computer systems to creating software, from website design to animation. Not all aspects of the industry will benefit from telemarketing as much as others. But the companies that specialise in the areas that can benefit from telemarketing services will have a new way of interacting with their clients, a way to acquire more clients and boost their sales.

Some of the aspects of IT that could benefit from telemarketing include selling computer systems for education or business use, IT repair and support services for businesses and organisations and IT component manufacturing.

But the question you have to ask yourself is 'Do I have the time to spare or the expertise to make my campaign effective?'

That's where we come in.

River B2B & How We Can Grow your Business with B2B Telemarketing Services.

At River, we make it our mission to improve your business performance and provide a successful campaign each and every time.

We offer a range of services including lead generation, appointment setting, data cleansing and email marketing.

Our strategic approach encompasses planning, delivery, and analysis, focusing not only on the generation of opportunities but by working with you, as part of your organisation to achieve the desired results.


bottom of page