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How You Can Boost Event Attendance with Telemarketing

Updated: Jun 7, 2022

people attending an event

Events are a very important part of the business world whether they are for charity, to give demonstrations of your products or services or just to get to know your target market on a more personal level. Whatever the goal, they are a great way to gain exposure for your business. It takes a lot of time and effort to organise an event and it is really disheartening when you do not get the turnout you were hoping for.

When advertising these events people often use platforms such as social media, email and blogs to publicise the event, but telemarketing is often overlooked. Despite the stigma surrounding telemarketing, it's proven to be an effective method when it comes to increasing event attendance, also the stigma is typically surrounding business-to-consumer contact rather than business-to-business.

How Does Telemarketing Work with Event Organisation?

Telemarketing will work slightly differently than other methods of advertising your events, as it gives more opportunity to get your point across in a more personal and connected way. Sending out emails regarding your events is fine, however, these emails are often impersonal and designed with a mass audience in mind rather than the individual person. With telemarketing you are able to speak straight to your target audience, so you are communicating directly with them.

Quality data is the key to any telemarketing venture. With the right information, you can make every phone call different from the last, building trust and a relationship with your target audience. This is an effective way to increase your event attendance for current events and events in the future. Quality data means that you are communicating with businesses who have an interest in the nature of your upcoming event and will enjoy speaking with you. Of course, just as with many forms of advertising such as email marketing you will need to source accurate, regulation compliant data in order to make the campaigns effective and maintain a trustworthy connection with your target audience.

Telemarketing campaigns, however effective, can be an extremely exhausting method on both time and workforce. You may not have the time to source reliable data, and then organise and execute the campaigns yourself or you may not have the expertise needed to create effective campaigns. Potentially everyone is so busy organising the event that you do not have enough staff on hand to man the phones. This is where outsourcing comes into play.

What are the Benefits of Using an Outsourced Telemarketing Business For Events?

If you outsource to a telemarketing company, you will have a lot more time to put into organising your event as you will no longer have the labour burden of promotion.

With more time to organise you can make the event as good as it can be pulling out all the stops. On the day of the event, you and your team will have created an occasion that will demonstrate your products and services in high detail or will promote donation to charities.

Whilst you have been planning the event, the outsourced company will have been working tirelessly to increase your audience. With more attendees and a more interesting and engaging event, you are more than likely to increase your sales on the day as well as gain more exposure that could positively impacting future sales. If you are working with the right company, you will be getting cost-effective services that will lead to more sales and an increase in your ROI.

In short, someone else will do the hard work for you, and as a result, your sales and ROI will be boosted.


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