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Take a look at how River helped go from a fledgling company to reach critical mass and grow their eLearning portal to be one of the most used in the NHS.

Appointment Setting Case Study

An appointment setting campaign that River B2B carried out for

Want to learn more about our campaigns? Visit our Appointment Setting page to find out more!

The Challenge came to us over 3 years ago as a fledgeling company. At that point, they had a small number of clients but were looking to get to critical mass within a specific timed period.


Their marketing strategy needed a full reform in terms of targeting, so we had to guide them through the entire process. We agreed on a pilot telemarketing project to assess their suitability within the highly competitive healthcare market.

The Project

Owing to the huge success that we enjoyed during the initial pilot campaign, securing appointments with Universities and NHS Trusts, we upscaled the campaign to represent 2 days per week purely within the Care Home sector to build this sector up.

Our monthly target in this sector at the time was 6 appointments which we were comfortably achieving.

The Results

​During our relationship with, we have exceeded the target consistently, month after month. We are now on a constant rolling programme helping this now very successful business to become a serious player in the provision of eLearning portals within the Care and Medical sectors.

After running an appointment setting campaign for for two days a week over several months, they now has:

Over 120 NHS trusts using their portal

Medical lead generation.

Over 70% of the Medical Teaching Universities and Hospitals on board

An increasing number of Care Homes joining the portal

Want to view more of our appointment setting case studies?

To view more of our appointment setting case studies or some of our other client projects, head back to our Client Projects page!

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