Dimagra® Ketogenic Diet Plan
Telesales Campaigns Case Study
This telesales campaign case study details how River helped MedicalUp promote and resell Dimagra, a ketogenic diet plan by PromoPharma
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The Challenge
MedicalUp are the primary supplier of Dimagra in the UK & Ireland. Dimagra is a ketogenic diet plan with supplements that helps users maintain a healthy lifestyle and lose weight with quick results.
The client came to us last year during the pandemic and wanted to target aesthetic clinics as they began reopening. The aim was to offer these clinics the opportunity to stock Dimagra and add additional revenue streams to their business after a few difficult months of lockdown.
The Project
The campaign was split into two objectives.
When targeting clinics in London, our team was tasked with arranging phone, web, and face-to-face appointments for MedicalUp to introduce Dimagra and close deals with qualified prospects.
When targeting clinics outside of London, our team took ownership of the full sales process, from introducing Dimagra on the initial call, to putting through stock orders.
The pilot activity was run for 20 days over 10 weeks, with a target of 15 telephone/web appointments with clinics in London, and at least 3 completed stock orders each week.
The Results
As the pilot activity came to a close, our team had organised a total of 19 fully qualified appointments for MedicalUp within London.
Across the rest of the UK, our team had also closed a total of 33 stock orders of various sizes with aesthetic clinics and private bariatric clinics.
Overall, the client saw just over 350% ROI and extended their campaign for another 10 weeks to continue the success that they were seeing.
19 fully qualified appointments
33 completed orders with aesthetic and private bariatric clinics
350% ROI reported by the client