LHM Medical Technology
This case study focuses on River's partnership with a Type IIR medical mask manufacturer to provide quality PPE to hospitals, clinics, and surgeries.
Telesales Campaigns Case Study
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The Challenge
LHM Medical Technology is a Hong Kong-based internationally recognised medical device manufacturer with over 40 years of experience.
During the first few months of the pandemic, during the huge struggle and shortage of PPE equipment, they began expanding their services to manufacture medical face masks for hospitals, clinics, doctor's surgeries, care homes, and other healthcare establishments.
After manufacturing large quantities of face mask stock, LHM Medical wanted to use our telesales service to reach and sell to the organisations above with our team managing the full process of sending out samples, completing orders, and relaying shipping information to their fulfilment team in Manchester.
The Project
LHM decided they want to go onto a monthly-rolling campaign straight away, running 200 days per month, with 16 full-time agents working on the projects.
The aim of the campaign was to target dentists, medical clinics, veterinary surgeries, nursing homes and other organisations of a similar nature who use face masks on a much more frequent basis.
After an initial conversation, sample boxes of the masks were then sent out to businesses that were interested in the product. Once samples had been sent, our team either dealt with the inbound enquiries from the prospects asking to place an order or followed-up with prospects that hadn’t come back to us, to obtain their feedback.
The target for the campaign was for each of our agents – 16 of which were allocated to the campaign – to secure 2 orders of Type IIR surgical masks per day (32 orders per day). With a minimum order quantity of 10 boxes, each order was at a minimum of £80 - £100.
The Results
Our team got off to a flying start with over 40 orders being made on the first day of the campaign; some of which were of a significant quantity.
At the time of writing, the campaign has been active for almost 4 weeks, with the daily sales targets being hit on 86% of the campaign days so far.
Due to the success that the client is seeing from their campaign, they have already decided to move onto a year’s contract for our telesales services. In addition to this, they are looking to expand the campaign’s target countries by making use of our in-house, multilingual telemarketing experts.
Overall, since they started working with us at the height of the pandemic in 2020, the client has seen:
34,000 boxes sold
(50 face masks per box)
1.7 million face masks sold
Over £226,900 in revenue from the campaign