Creating a successful pitch is a core aspect of any sales project.
A great pitch can help you generate interest in your products with little effort or resistance from your prospects; but, it can take a lot of trial and error to get right.
In this article, we’ll be looking at four potential reasons why your pitch might not be working, with a couple of suggestions on how you could improve.
Too much information
Does your pitch feel a little wordy? If you’re bombarding the prospect with more information than they need, it could push them away.
Spending too much time rattling off every detail of your offering isn’t necessary, most of the time your prospects will just want to know how your offering can help them specifically.
By simplifying your pitch, and cutting it down to the main points that you know prospects will be most interested in, it will help your pitch to be a lot more digestible and engaging.
Keep in mind that, especially on the initial call, the more concise you make your pitch, the more the prospect will tend to actively listen to what you have to say.
Sticking Too Much to the Script
It’s always a good idea to prepare for what you want to say in a pitch, and lots of telemarketers will choose to use a script so they have a good plan for how the conversation will go.
However, sometimes if you are sticking to this script too religiously your pitch is likely to sound quite forced and unnatural. When you are constantly regurgitating the same overly rehearsed lines, people do notice.
It's always important to make your pitch a little different for each prospect. This way you can keep things engaging and help to foster more unique interactions.
Failing to address concerns
Addressing your prospect's concerns throughout your pitch makes them feel heard, and that you actually care about solving their problems. Therefore, it's important to adapt your pitch for each call, as different prospects will have different concerns to address.
Objections and concerns are a common part of conversations with your prospects, so getting used to tackling these head-on during your pitch is really beneficial. You just need to be addressing the problems head-on and explaining how you can combat their issues.
How can you make the prospect feel confident and trust you to run a campaign despite their queries and concerns? What solutions can you provide?
By properly addressing and providing solutions to these concerns and objections your prospects might have, the rest of your pitch will be able to run a lot smoother without these issues brewing in the prospect's mind.
Review your pitch
One of the reasons your pitch might be failing you is if you’re not reviewing it regularly.
If your pitch isn’t seeming to gain much traction, it might be time to take a step back and review.
Try changing things up and experimenting to see what works and what doesn't. If you’ve got a script, start tweaking it and implement some of the suggestions we’ve listed in this article above.
Even when you feel like you’ve worked hard putting together the best pitch, if it's not working, then you need to be ready to make some fundamental changes in order for you to succeed.
it's always important to remember that your pitch needs to be something that resonates with your prospects, not just what sounds good to you.
Conclusion
We hope some of these insights have helped to give you a better understanding of the main reasons that your marketing pitch might be failing you.
If you’ve still got questions about your pitch and doubts that you’ll be able to make it work, feel free to get in contact today and see how we can help you to build a pitch that produces results.
To get in contact and request a quote click the link below!